In June 2014, Igor Dodon, chairman of the Party of Socialists of Moldova, released a political commercial demonstrating ”vices” of the European Union and calling for the referendum on which geo-political direction Moldova should take - pro-EU or pro-Russia. In the commercial, among others, was used image of Conchita Wurst, recent drag winner of the Eurovision Song Contest. When the image of Conchita was shown the word ”Values?” appeared next to her thus implying that EU is an immoral union of European countries since a drag persona has won a major music show.