TGEU
Countries: Moldova
GENDERDOC-M Information Centre carries out con-
cial called “Unexpected Adventures with Letto” for
In September 2014, a group of unknown individuals past-
Direct transphobic violence
stant monitoring of Moldovan mass media with regard
their beverage brand “Letto”. In the first commercial, a
ed anti-EU and anti-LGBT stickers containing an image
The implementation of ProTrans has seen numerous vio-
to its coverage of LGBT issues and (mis)representa-
group of stereotypically represented rich young women
of Conchita Wurst in public spaces throughout Chișinău.
lent attacks against GENDERDOC-M by individuals and
tion of LGBT people. Due to the almost zero visibility
leave what appears to be a shopping mall, escorted by
Similar stickers with anti-Pride messages, also containing
right-wing extremist gangs, such us “Occupy Paedophilia”.
of trans individuals and communities in society, there is
two bodyguards. As they are about to get into a car, one
an image of Conchita Wurst, were pasted in public spac-
little coverage of trans issues in the traditional or new
of the women takes out a bottle of Letto. Suddenly, they
es throughout Chișinău in May 2015 urging the popula-
For the record
media. Occasionally, there are reports on or anonymous
are splashed by a caricatured male character, who rides
tion to stop the annual Pride March for Equality.
1. On 17 May 2014, at the annual “Rainbow over Dni-
interviews with transsexual individuals that are most al-
through a puddle on his scooter, grabs the bottle and
ester” LGBT Pride Festival, GENDERDOC-M held the
ways neutral or positive. However, after Austrian drag
rides away. In the second video,10 when the man tries to
second LGBT Pride March for Equality in Chişinău titled
performer Conchita Wurst won the 2014 Eurovision
redeem the bottle cap for a tablet computer, he is kid-
“It’s time to be yourself!” Around 120 people joined the
song contest, her stage persona disturbed many people
napped by the two bodyguards and driven in a van to a
march, which took place in the city centre on the Inter-
in Moldova, who used the Internet to disseminate hate-
garage, where he is chained to a sofa and left alone in the
national Day against Homophobia and Transphobia. Po-
ful, transphobic opinions about her.
dark. When the doors open, an impersonator of Conch-
lice protected participants from counterdemonstrators,
ita Wurst enters and slowly walks toward him with the
several of whom were detained. An unknown young man
In June 2014, a non-alcoholic beverage company,
presumable intention of torturing or sexually harassing
attempted to hinder the peaceful course of the march. He
Rusnac-MoldAqua, launched a two-part TV commer-
him, which makes him start screaming in fear.
tried to rip a banner with an equality message away from
the activists who were carrying it in the front line and also
attempted to block people from marching further. Two
police officers reacted immediately and tried to detain
Screenshot of the non-alcoholic
beverage “Letto” featuring an
impersonator of Conchita Wurst
who is used as “torture tool”
on a cisgender heterosexual male.
(Screenshot from the video)
the perpetrator, who was shouting “No to homosexuality!” When the two officers removed him from the scene
to the side and unblocked the way, a cisgender female TV
reporter approached the perpetrator, inquiring about the
motive for his actions. The perpetrator asked the reporter: “Are you a woman or Conchita?”, referring to the recent drag winner of the Eurovision Song Contest.
Anti-EU and anti-LGBT stickers containing image of Conchita Wurst
in public spaces displayed in Chișinău in September 2014
A Pride March intruder is detained by the police after trying to
hinder the course of the LGBT peaceful assembly in May 2014
(Screenshot from a YouTube video)
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